RTLS Solutions in Tourism

Where to find what? What current offers are there? How do I get to my desired store? Customers have this information right at their fingertips in a shopping center app. Indoor navigation as well as other services make the shopping experience more enjoyable and enriching for the customer. Automatic positioning, even in interior spaces, locates the customer on a digital map – enabling easier orientation and navigation. This map can also be integrated into kiosk systems or the website.

There are also a wide range of display options for stores and restaurants. Opening times, photos, information on the product range and contact options increase visibility enormously. Using location-based marketing, retailers reach their target group directly: additional purchase incentives can be employed independent of the location and interests of the user, e.g. via push messages and coupons. The “Around me” function provides an overview of all stores in the user’s environment.

OFFICE, Hotels want to be prepared for travelers who expect personal service – preferably with digital support. If the reception desk already knows about the guest’s preferences before arrival, it can score points with “surprise quality” – for example, if the guest’s favorite drink is prepared at check-in. The guest data can also be transmitted digitally, eliminating the need to fill out forms. If the system works with beacon technology, the check-in process can be initiated automatically upon arrival and the guest can receive a welcome message and individual offers to book. Other possible features of a hotel app include mobile door opening or the ability to report problems or malfunctions.

Destinations face the challenge of distinguishing themselves from the masses by setting individual focuses. If, for example, a destination app can access a guest’s preferences and current location, it is possible to submit relevant offers during the entire customer journey that will make his or her holiday unforgettable. Beacons deployed throughout the destination can locate the app user and trigger location-specific information on attractions and events. Similarly, museum or zoo apps can provide visitors with information and interactive content on nearby exhibits and animals. When entering a tourist facility, guests can receive a welcome message and individual offers.